Branding
The Problem
– Inconsistent theme –
– No defined color scheme –
– No brand imagery –
– Multiple graphic designers –
The Solution
– Created color scheme using logo pantones –
– Designed “green vine” as brand image –
– Consistent fonts –
– One designer creates all media –
Case Study
When I began working with RenVision, their marketing pieces were all over the place. As a business that relied heavily on television and newspaper advertising, this was a serious problem. And without an in-house designer, creating a consistent theme was an impossible task for the team.
The good thing is RenVision president Brian Bauer recognized the issue and had a vision in mind. He wanted to use shades of green and blue and create a similar theme across all media.
I began by creating some gradients using colors from the RenVision logo and then used those to design some consistent imagery that conveyed a sense of energy, efficiency, and sustainability. The “green vine” was a key element in the branding and is now a part of their storefront, vans, and all advertising.
Click here to see Brian’s testimonial.